SNOWMAN New York is proud to be represented as one of the top designers for Not Just a Label this year! For the first time in New York City, NJAL showcases luxurious fashion at the iconic Waldorf-Astoria Hotel. Presenting designers only manufactured from the five boroughs, the organization is sponsored by Mayor De Blasio and his “Made in NY” Initiative.  This project strives to celebrate a community filled with creatives and entrepreneurs.

The launching ceremony was last friday at the hotel; the pop-up shop will carry on until the 13th, Sunday 11am to 9pm. There are also panels and screenings each day from notable industry professionals. Come join us and see our SNOWMAN New York coats in person while they last!