2014 has arrived, and now is the time for New Year’s resolutions.  The gym craze is running rampant.  Who doesn’t have fitness on their to-do list this year?   But gyms are not just places to get fit; they have become places to see and be seen.  More and more people – men and women alike- are gearing up in their designer spandex and hitting the gym before or after work.  Dressing up and looking your best is not just for bars and nightclubs anymore – who knows who you’ll bump into at the gym.  Countless large gym chains are popping up around NYC, but which gym is the crème de a crème?  Equinox, of course.  This gym has unparalleled name recognition as well as the facilities to substantiate its popularity.  SNOWMAN is getting onboard.  For a limited time, SNOWMAN ORIGINAL jackets will be sold in The Shops @ Equinox.  There’s no need to freeze after a long work out.  Wrap up in your SNOWMAN; we have your back.          

In addition to its high-profile clientele and high-class charm, Equinox’s elite line of gyms, spas, and stores is highly effective.  They provide myriad tools to help members stick to their fitness goals, meaning that members are getting into amazing shape. With online forums and blogs such as Q by Equinox, individuals can work on their fitness without location constraints.  You can, however, find club locations in the US, UK, and Canada. Equinox has taken over cities such as New York, Chicago, Boston, D.C, Dallas London, and Toronto, helping to make the fitness and gym craze a global phenomenon. 

The gym craze, however, is not all designer merchandise and kettle ball juggle.  More and more get-fit-quick schemes and radical diets are popping up, but luckily Equinox is among the gyms that genuinely promote wellness and health.  Equinox explains that, “achieving optimal results means working hard and recovering hard” (equinox.com).  Their clubs include spas where you can relax and rejuvenate.  These state of the art facilities are home to skilled staff, giving clients massages, facials, body treatments, as well as a hold of other services. 

In The Shop @ Equinox, deemed by TimeOut as “The Bergdorf Goodman of gym boutiques,” you will find a host of clothing, gym accessories, beauty supplies, and so forth (equinox.com).   What’s hot in The Shop right now?  SNOWMAN ORIGINAL, premium down outerwear. Equinox’s goal is for “The Shop @ Equinox [to break] the mold when it comes to offering both style and function, from unmentionables to outerwear” (equinox.com).  As a brand that flawlessly blends fashion and utility, Snowman was selected for a limited time feature in exclusive New York Equinox boutiques.

Check out Equinox’s New York Locations in Manhattan, Long Island, and Westchester, now selling SNOWMAN ORIGINAL premium down outerwear:

63rd ST: 817 Lexington Avenue
New York, NY 10065

Great Neck: 90 E. Shore Rd at Bayview Ave.
Great Neck, NY 11023

Woodberry:7550 Jericho Turnpike
Woodbury, NY 11797

Roslyn: 90 Northern Boulevard
Greenvale, NY 11548

Mamaroneck: 1053 West Boston Post Road
Mamaroneck, NY 10543

Workout, relax, and bundle up… Equinox is here to keep 2014 both fit and fashionable!