Introducing 3 Collection: The Coolest Outerwear

A breath of fresh air, SNOWMAN New York’s 3 Collection will surely have you coveting our newest pieces. This time, the coats revisited the meaning of New York City with three distinct looks: Funky Futuristic, Curious Minimalism and Wild Elegance. Opening up choices for any personality, this collection requires just one thing: adventure. After all, what else would we do with such unparalleled outerwear?

Top Four Stops for Fright This Halloween: SNOWMAN Explores a Haunted NYC

In the midst of the hustle and bustle of fall in New York City, we must make time to celebrate the spookiest of holidays.  Halloween is a time for revelry, but more importantly, for fright!  Don your goblin gear and hit the streets of NYC.  SNOWMAN has given you a list of the best Haunted Houses that the city has to offer.

High Drama Off the Runway: The Top 6 New Theatre Productions

This fall is a hot season for theatre in NYC. Both on Broadway and off, new shows are popping up all over the place, setting the theatre world a buzz.  One major trend is the influx of A-list film and television stars hitting the stage.  We know you love drama in your wardrobe and on the runway, but do you love it on the stage?  If you do, you are in luck!

Get Moving this NYFW with SNOWMAN’s ACTION Collection!

This NYFW, we are introducing SNOWMAN’s ACTION Collection, an innovative take on Spring 2015 outerwear.   The premier viewing of this collection took place Thursday, September 4th at an exclusive runway showcase in Midtown.  Stylists, Editors, and Fashion-lovers ogled at SNOWMAN’s new take on outerwear, complete with 50’s inspired water-resistant and water proof coats.  See what ACTION is in store!

SNOWMAN benefitting LIVESTRONG: A New Community Partnership

What’s up next for SNOWMAN? An entirely new partnership.  Introducing SNOWMAN benefitting LIVESTRONG, a new project to raise money and awareness for a great cause. This is an opportunity for both the SNOWMAN brand and our loyal customers to connect with and support our communities.  So get shopping!  5% of each Trooper jacket pre-sold from the 42 Collection, FW14/15, will benefit the LIVESTRONG foundation.

Playtime in the Park: Spring by SNOWMAN

The Sun in out, and you should be too! With parks scattered throughout New York City, there is always something to do. NYC Parks have extensive events calendars throughout the warm months, and most these events and happenings go unnoticed by many New Yorkers. So what is happening this spring in New York City Parks? Were going to give you a rundown on all the events available at SNOWMAN’s favorite urban space, Bryant Park. Located in the heart of midtown, this green space is accessible on a sunny lunch break, a little after work exercise, or even a morning cup of joe. Your options in Bryant Park are limitless this spring.


Our SS 2014 Collection is in and warm weather is right around the corner. What better reason is there to celebrate? Models, bloggers, photographers, PR gurus, editors, and stylists gathered this Wednesday, March 19th for our first ever Spring Snowman Event: #springsnowman. This event featured a photoshoot, music, wine, hors d’oeuvres, and great company. Our three lovely models, Natalie, Maria, and Gisele, were styled in chic spring looks. Guests had the chance to mingle with the models, talented artists, media professionals, and with the SNOWMAN staff.

42: The FW Collection and NYC Attitude

Quality down outerwear meets high fashion and edge with 42, SNOWMAN’s FW 2014 Collection. By combining top quality nylon, leather, and fur textures in the garments, SNOWMAN has developed a unique take on down outerwear. 42 exudes the energy, creativity, and uniqueness at the heart of Midtown, 42nd Street. This collection is all about NYC Attitude.

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