Models, bloggers, photographers, PR gurus, editors, and stylists gathered this Wednesday, March 19th for our first ever Spring Snowman Event. Our SS 2014 Collection is in stock and warm weather is right around the corner. What better reason is there to celebrate? This event featured a photoshoot, music, wine, hors d’oeuvres, and great company. Our three lovely models, Natalie, Maria, and Gisele, were styled in chic spring looks. Guests had the chance to mingle with the models, talented artists, media professionals, and with the SNOWMAN staff.
The purpose of this event was expose the media to what SNOWMAN has to offer. Yes, we are known as a premium down outerwear company, but the SNOWMAN brand is about more than just winter wear. We embody a New York City lifestyle all year long. By showcasing our spring looks and by providing an environment for media and talent networking, SNOWMAN is engaging with the city and giving people what they need. Our SS2014 styles showcase our innovative design strategies by turning functional down outerwear into springtime glamour.
Editors and bloggers had a space to shoot looks for their publications. Pieces from our SS2014 Collection as well as samples from our upcoming FW2014 Collection were captured on Instagram. Are you one of our Instagram followers? Follow @snowmannewyork, and check out the hashtag #springsnowman to look at photos from the event.
Amidst the social scene and personal photo taking, we had a professional photo shoot. Each look was styled with items from our favorite retail stores. Professional hair and makeup artists complemented the styling with fresh, natural looks. This was not an editorial shoot, but a way for us to share new spring looks and “ways to wear” with all of our fans! Be on the look out for new photos from the event (pictured above).
Another great perk of Snowman Showroom events is our special event sales. Guests had the unique opportunity to purchase exclusive designs, which included samples and inventory from our ORIGINAL Collection were. These are deals you cannot find anywhere else. Every SNOWMAN event will have a sample sale section, so be sure to add to your personal SNOWMAN Collection at our next event.
Did you miss out on our spring event this week? Stay tuned for future events in our showroom. We will have more models, more photoshoots, more sales, and even some brand collaborations in the future. This event was geared towards media professionals, but get excited – we are opening our Showroom to the public for an event at the end of April. Mark your calendars; this spring will not be complete without a visit to the SNOWMAN Showroom.