SNOWMAN New York is proud to be represented as one of the top designers for Not Just a Label this year! For the first time in New York City, NJAL showcases luxurious fashion at the iconic Waldorf-Astoria Hotel. Presenting designers only manufactured from the five boroughs, the organization is sponsored by Mayor De Blasio and his “Made in NY” Initiative. This project strives to celebrate a community filled with creatives and entrepreneurs.