SNOWMAN New York for Not Just a Label | Made in NY

SNOWMAN New York is proud to be represented as one of the top designers for Not Just a Label this year! For the first time in New York City, NJAL showcases luxurious fashion at the iconic Waldorf-Astoria Hotel. Presenting designers only manufactured from the five boroughs, the organization is sponsored by Mayor De Blasio and his “Made in NY” Initiative.  This project strives to celebrate a community filled with creatives and entrepreneurs.

5 Exhibitions for a Perfect Gallery Hopping Day

The sun has been taking longer breaks and the breeze has been picking up the slack to let us know that fall has finally arrived. We couldn’t think of a better way to take advantage of the weather other than gallery hopping. And of course, a day full of artsy adventure calls for a chic jacket like Poke. The short flared sleeves make a statement while giving freedom in movement. Warm but still light, it’s the perfect transitioning outerwear piece to style from summer to fall. So what are you waiting for! Here are top five galleries to check out.

Introducing 3 Collection: The Coolest Outerwear

A breath of fresh air, SNOWMAN New York’s 3 Collection will surely have you coveting our newest pieces. This time, the coats revisited the meaning of New York City with three distinct looks: Funky Futuristic, Curious Minimalism and Wild Elegance. Opening up choices for any personality, this collection requires just one thing: adventure. After all, what else would we do with such unparalleled outerwear?

A Daily Guide to Summer Thrills in NYC

New York City is full of adventure. It’s easy to make a wrong turn and end up somewhere delightfully unexpected. The city is never tiresome, so don’t let yourself get into a summer slump. After all, there’s always something brand new to be found. Luckily, this article will help guide you through unique activities for each day of the week. Follow this guide to avoid any dull moments this sunny season.


It’s spring and you’re in New York City. All you need to do is grab your SNOWMAN rain jacket and hit the city! Here’s a list with some of the most interesting attractions you will currently find here in New York! Have a look, get ready and don’t forget your coat!


We are all ready for the temperatures to rise and for blue skies to grace our city once again.  Now that spring fever is upon us, everyone is hunting for the best places to bask in the sun and experience the natural beauty of the season.  SNOWMAN is bringing you our top 8 suggestions for places to enjoy the season.  There is no need to sweat the eminent April Showers; just bring along your Action Collection Outerwear!

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